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Franchise Advising

About Us

Terri Furman
Franchise Consultant/Broker and Founder - Franchise Advising

Born into the world of small-family business ownership, Terri started her own company after working in the corporate world for a decade. In the past 20 years, she has owned/operated three successful businesses, in real estate, mortgage lending and sales consulting. Terri now takes great pleasure in using her keen business acumen and forward-looking entrepreneurial spirit to enrich the lives of others through helping them realize their own dreams of business ownership and financial independence.

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Your Path to Franchise Success

We’re dedicated to guiding you through a personalized and proven process to explore your business ownership options with confidence. Our approach ensures you fully evaluate opportunities that align with your strengths, financial goals, lifestyle, and personal values. By focusing on finding the right fit, we help you avoid mismatches and identify franchise opportunities that offer long-term fulfillment and success. The trust and satisfaction of our clients are at the heart of what we do, which is why so many of them refer us to others looking to achieve their business ownership dreams.

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This is How We Do It

We specialize in making the process of finding and owning a franchise clear, strategic, and tailored to you. By taking the time to understand your skills, experiences, and lifestyle goals, we help you identify industries that align with your vision. Through detailed market analysis and an evaluation of available opportunities in your target area, we narrow down options that not only fit your needs but also your financial capabilities.

From there, we guide you through every step of the journey—helping you evaluate opportunities, research funding options, and conduct due diligence to ensure confidence in your decision. With our expertise, you’ll feel equipped to navigate business discovery and negotiations, armed with the tools and knowledge to make informed choices.


Ultimately, our goal is to empower you with the insights and clarity to launch a business that fits your aspirations—or to determine if franchising isn’t the right fit at this time. Being part of your journey to business ownership is an honor, and we’re passionate about helping people achieve their entrepreneurial dreams and build a future of security and independence.

Why Franchising

Franchising often comes with misconceptions. Some believe it’s a hands-off investment, where the business will run itself. Others think owning a franchise guarantees an easy ride. The reality? While franchising offers a structured and supportive approach, it still demands hard work, commitment, and a willingness to face challenges. It’s not a “get rich quick” scheme—it’s a strategic, long-term plan that offers reduced risk and the potential for steady growth, provided you’re ready to invest time and effort.


What you’re truly buying with a franchise is not just a recognizable brand name—it’s a proven system. Franchising gives you access to a playbook crafted through years of experience and lessons learned. It eliminates much of the trial-and-error that independent business owners face, saving you time, money, and frustration. The franchise fee and royalties aren’t just costs—they’re investments in a roadmap designed to help you succeed from day one, not after countless mistakes.


Another critical advantage of franchising is clarity around startup costs. One of the biggest reasons small businesses fail is underestimating initial expenses and unforeseen challenges. Franchises, on the other hand, provide well-documented and validated cost estimates, so you’re not navigating uncharted waters. This transparency significantly reduces the financial uncertainty that often sinks new businesses.


Franchising isn’t about shortcuts; it’s about a smarter, more efficient way to achieve your entrepreneurial goals. With the right mindset, realistic expectations, and dedication, franchising can be a transformative journey toward business ownership and long-term success.

What About You?

Every successful journey begins with understanding what drives you. This step is all about uncovering your goals, strengths, and what you envision for your future as a business owner. We’ll explore your skills, experiences, and lifestyle aspirations to paint a clear picture of what you need from a business. By diving deep into your unique profile, we can identify the opportunities that align perfectly with your values, ambitions, and long-term objectives.

You can get a head start by providing us with key information—simply complete our Franchise Confidential Questionnaire. This will help us tailor the process to your needs and get you one step closer to finding your ideal franchise opportunity.
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